Lead Generation Insights
Benchmarks, best practices, and what we're learning from running eight consumer brands across two verticals.
How to buy home services leads: the full category guide
A complete guide to buying home services leads: covers sub-verticals, pricing, data fields, filters, and how to evaluate providers before you commit.
Read article →How many call attempts before you retire a lead?
The standard answer is 5 to 6 attempts over 2 to 3 days. Here is what the research supports, how to build the sequence, and when to adjust by lead type.
Read article →Auto insurance leads by state: volume, CPL, and contact rate breakdown
Auto insurance leads vary by state. This breakdown covers CPL ranges, contact rate patterns, and what drives market variation across the U.S.
Read article →How to calculate your true cost per bound policy from lead spend
Cost per lead is the wrong metric for evaluating auto insurance lead programs. Here's how to calculate cost per bound policy and what numbers to plug in.
Read article →How to buy roofing leads: what to look for before you commit
A practical guide to buying roofing leads. Covers lead types, data fields, seasonality, pricing, filters, and how to evaluate quality before scaling spend.
Read article →Contact rate benchmarks for auto insurance leads (and what's dragging yours down)
What contact rate should you expect from auto insurance leads? Industry benchmarks by lead type, plus the most common reasons contact rates fall below expectations.
Read article →How to buy auto insurance leads: complete buyer's guide
A step-by-step guide to buying auto insurance leads. Covers lead types, delivery methods, pricing, filters, and how to evaluate provider performance.
Read article →Shared vs. exclusive leads: the real math on cost per acquisition
Exclusive leads cost 2 to 4 times more than shared leads. But the math on cost per acquisition often favors exclusive. Here's how to run the numbers for your operation.
Read article →Speed to Lead: Why the First 5 Minutes Determine Your Auto Insurance ROI
Contact rates drop by over 80% after the first hour. Here's what the data says about speed to lead in auto insurance and how to structure your follow-up process.
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